The visual representation of the Vigozoo brand, intends to reflect its objectives and values: the idea of a modern, familiar and cheerful zoo. The concept selected to show this is "the life of animals", where they are the players.
To represent it, it has been created a flexible system in its applications. The creation of the animal icons consists of a series of illustrations that will change from application to application, but share stylistic, semantic and constant elements: all pieces are different but recognizable.
The animal icons consist on the representation of all the zoo areas, and each color represents the zone where is located every different area.

This project consists on the redesign of the visual identity and wayfinding system of Vigozoo, a zoological park located in A Madroa, Vigo. The idea came from the actual need of improving the zoo's image and facilities.